In Reaching Millennials: Proven Methods for Engaging a Younger Generation, David Stark writes from his personal experience in church leadership and church consulting alongside information and statistics from interviews and research. His writing is easy to read and the book is brief.
I struggle with a good bit of Stark’s conclusions in this book. While I believe that Stark is correct in writing that outreach to millennials requires a change in some thinking patterns, I do not believe that churches should change to fully accommodate any particular demographic. There should be a clear distinction between message and method. The message never changes. And the methods that the church uses to proclaim the message should represent a balance of tradition and relevance that meets the needs of a particular community.
I am undecided whether I would recommend Reaching Millennials. While Stark shares some important thoughts and statistics, his approach seems like it could further encourage the entitlement of millennials. Church leaders could learn from Reaching Millennials, but should not forgo Biblical tradition, firm doctrine, and the interests of other demographics.
Disclaimer: I received a free copy of this book from the publisher in exchange for an honest review. The opinions I have expressed are my own.